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In Brief: Yummi Bears

This article was originally published in The Tan Sheet

Executive Summary

Yummi Bears: All fruit "Gummy bear-type" children's supplement will be added during the next three months to Hero Nutritionals' current offering of Yummi Bears that contain 100 mg of a powdered combination of 10 vegetables and two fruits, the Tustin, Calif. firm says. The new "yummies" will contain 100 mg of fruit powders. A 60-count package of "Yummies" retails between $9.95 and $11.95 in nationwide chain and independent health food stores. Hero acknowledges that the supplements are candy-like; customers consuming large amounts of the current formulation have experienced nothing worse than mild diarrhea from the vegetable powders, according to Hero. The company also may market a vitamin/mineral version of the bears...
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