Pierre Dabre relaunching DuraScreen OTC sunblock in January.
This article was originally published in The Tan Sheet
Executive Summary
DURASCREEN SUNBLOCK GETS NEW DERM SALES FORCE of 40 reps to back the Pierre Fabre OTC product's relaunch. The dermatological sales force will operate as a separate sales division within the French cosmetics and toiletries company, working strictly with dermatologists to market DuraScreen and Fabre's other "dermatologist-recommended" products, the company said. Pierre Fabre Dermo-Cosmetique acquired distribution rights to DuraScreen, which was developed by Penederm, from Schwarz Pharma in August.
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