In Brief: Premier sales force technology
This article was originally published in The Tan Sheet
Executive Summary
Premier sales force technology: Whitehall International is the first U.S. company to adopt the pharmaceutical sales management software of London-based Walsh International. The software, used widely in Europe, assists sales reps with tracking customer profiles as well as ordering data. Though created for prescription product detailing, the Premier program will be customized for Whitehall's nonprescription sales. Once the Whitehall installation is complete, the OTC-oriented version will be available to other OTC companies -- by June 1997, Walsh predicts...
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Premier sales force technology: Whitehall International is the first U.S. company to adopt the pharmaceutical sales management software of London-based Walsh International. The software, used widely in Europe, assists sales reps with tracking customer profiles as well as ordering data. Though created for prescription product detailing, the Premier program will be customized for Whitehall's nonprescription sales. Once the Whitehall installation is complete, the OTC-oriented version will be available to other OTC companies -- by June 1997, Walsh predicts.... |