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In Brief: Natureworks

This article was originally published in The Tan Sheet

Executive Summary

Natureworks: Launch of Activated C, Activated E, Activated Q10 and Alpha Lipotene Network supplements will be supported by ads in December-March issues of Vegetarian Times, Better Nutrition, Let's Live and Delicious! magazines. Products contain Alpha Lipotene alpha lipoic acid that "recycle[s]" and "recharge[s]" antioxidants that have been "attacked" by free radicals, the company claims. Each three-caplet dose of "Network" contains 150 IU vitamin E, 225 mg vitamin C, 50 mg alpha lipoic acid, 180 mg glutamic acid, 30 mg cystine and 75 mcg selenium. "Activated" products contain 250 mg vitamin C, 200 IU vitamin E, and 30 mg Co-enzyme Q-10, respectively, per dose, plus 50 mg alpha lipoic acid. Sixty-count bottles of the C, E, and CoQ-10 retail for $11.95, $13.95 and $24.95, respectively; the Network supplement retails for $16.95...

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