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P&G Crest MultiCare toothpaste fights cavity-causing acid, tartar, cavities.

This article was originally published in The Tan Sheet

Executive Summary

P&G CREST MULTICARE TOOTHPASTE DEFENDS AGAINST CAVITY-CAUSING ACIDS and provides tartar control and fluoride protection, according to Procter & Gamble. Slated to enter a test market in more than 100 food, drug and mass market doors in Tulsa, Okla. in November, the company's latest toothpaste "delivers proven Crest protection against tartar, cavities and the acids that cause them, even in places that are hard to reach," P&G claims.

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