In Brief: Del Pharmaceuticals' Orajel

Del Pharmaceuticals' Orajel: New Perioseptic Super Cleaning Oral Rinse, with 1.5% hydrogen peroxide in solution containing 4% ethyl alcohol, is entering full distribution in pharmacies, food and mass merchandise outlets after shipping began at end of September, Del said. Del also is reintroducing existing Orajel Perioseptic liquid product as Orajel Perioseptic Spot Treatment Oral Cleanser with carbamide peroxide 15%. Both products are labeled for cleansing localized sore spots due to denture irritation, canker sores, dental procedures, orthodontic appliances, injury or gum irritation. The rinse also aids in removal of phlegm, mucus and "other secretions associated with occasional sore mouth," labeling claims. The rinse is formulated "to supplement...regular mouthwash routine" and to promote "natural healing." A promotional campaign, still in development, will feature print ads in consumer magazines and professional dental publications...