P&G expanding Crest distribution in China to reach 25% of population.
This article was originally published in The Tan Sheet
Executive Summary
P&G CREST CHINA DISTRIBUTION EXPANDING TO REACH 25% OF POPULATION through mass retail outlets in the country, Procter & Gamble said. The increased distribution follows acceptance of the toothpaste brand by China's National Committee on Oral Health, which, P&G explained, is similar to a "seal of approval" issued by the American Dental Association. Crest is the first international toothpaste brand to receive NCOH acceptance, the firm stated.
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