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C.B. Fleet fails to prove SmithKline douche ad claims are false, judge rules.

This article was originally published in The Tan Sheet

Executive Summary

SMITHKLINE MASSENGILL AD CLAIMS ARE "LEGITIMATE AND WELL-SUPPORTED," U.S. District Court Judge James Turk concluded in an Oct. 4 order. Turk's ruling reverses a June 12 advisory jury decision in favor of plaintiff C.B. Fleet ("The Tan Sheet" June 17, In Brief). Fleet filed a complaint in the U.S. District Court of the Western District of Virginia in Roanoke on Sept. 1, 1995 claiming that SmithKline Beecham was making false and misleading ad claims for its Massengill Extra Cleansing Vinegar and Water disposable douche ("The Tan Sheet" Oct. 9, 1995, p. 19).
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