In Brief: SlimAmerica NARB review
This article was originally published in The Tan Sheet
Executive Summary
SlimAmerica NARB review: Super Formula Weight-Loss Supplement print ads should "be discontinued immediately," the National Advertising Review Board recommends Oct. 9. SlimAmerica's ad claims -- which include "BLAST UP TO 49 POUNDS OFF YOU IN 29 DAYS" -- were referred to NARB at the company's request after the National Advertising Division of the Council of Better Business Bureaus found the claims to be unsubstantiated ("The Tan Sheet" Aug. 12, p. 10). The company says it will comply with the NARB decision but has contracted research to substantiate the claims and plans to re-submit them...
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning