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Non-vitamins/minerals, non-herbals show highest growth in supplements category -- IRI.

This article was originally published in The Tan Sheet

Executive Summary

MELATONIN SALES EXCEEDING $46 MIL. FUEL "HIGHEST GROWTH SEGMENT" of dietary supplement category for the year ended July 24, Information Resources, Inc.'s Sally Orzech reported Sept. 30 at the Council for Responsible Nutrition's conference in Amelia Island, Fla. Led by melatonin's strong showing, the non-vitamin/mineral, non-herbal supplements segment increased 75% in sales during the 52-week period.
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