In Brief: Breckenridge Pharmaceutical
This article was originally published in The Tan Sheet
Executive Summary
Breckenridge Pharmaceutical: Introduces "99.01% pure" DHEA in 25 mg tablets and 1% concentration therapeutic skin cream. Tablets will be sold in 60-count bottles at a suggested retail price of $7.99. A 2 oz. jar of cream is $9.99. The launch will be supported by print ads in Ladies' Home Journal, Woman's Day and Family Circle, as well as in-store floor displays and counter displays with "consumer awareness" pamphlets...
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning