Pink Sheet is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

NicoDerm CQ ads play up tapered dosing, 24-hour release; Nicotrol ads tout simplicity.

This article was originally published in The Tan Sheet

Executive Summary

SMITHKLINE HIGHLIGHTS NICODERM CQ "STEPPED" DOSAGE, 24-HOUR RELEASE in television ads supporting the launch of the new Rx-to-OTC switch nicotine patch. Developed by New York-based Jordan, McGrath, Case & Taylor, the ads began airing on Aug. 16. Teaser ads for NicoDerm CQ began running on Aug. 12.

You may also be interested in...



OTC Nicotrol Tiered Dosing System Approved By FDA

Nicotrol TD, a tapered nicotine transdermal regimen cleared by FDA March 21, could help Pharmacia Consumer Healthcare re-ignite the near-extinct smoking cessation brand

OTC Nicotrol Tiered Dosing System Approved By FDA

Nicotrol TD, a tapered nicotine transdermal regimen cleared by FDA March 21, could help Pharmacia Consumer Healthcare re-ignite the near-extinct smoking cessation brand

OTC Nicotrol Tiered Dosing System Approved By FDA

Nicotrol TD, a tapered nicotine transdermal regimen cleared by FDA March 21, could help Pharmacia Consumer Healthcare re-ignite the near-extinct smoking cessation brand

Topics

UsernamePublicRestriction

Register

PS086002

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel