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In Brief: Church & Dwight

This article was originally published in The Tan Sheet

Executive Summary

Church & Dwight: Extending Arm & Hammer Dental Care toothpaste with Smooth Spearmint formula in October. The green-and-white-striped toothpaste is positioned to attract consumers who have avoided baking soda toothpaste because of its flavor, the company said. A 4.5 oz. tube retails for about $2.49 and a 6.3 oz. size is approximately $3.39. The launch follows the May debut of Extra Whitening and Sensitive Formula versions...
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