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In Brief: Naterra 3C antidandruff shampoo

This article was originally published in The Tan Sheet

Executive Summary

Naterra 3C antidandruff shampoo: "Salon quality" shampoo will be introduced to consumers through print ads (tentatively tagged "Welcome to the revolution") breaking in the January issue of Women's Day, the company says. According to Naterra, 3C's formula is similar to Procter & Gamble's Pantene and contains the same active ingredient as P&G's Head & Shoulders dandruff shampoo. 3C will sell for a retail price of $5.49 per 12 oz. bottle. Naterra says it hopes to enter 5,000 mass market doors by the end of 1996...

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