Executive Summary

Replace fat alternative: Fat-free, cholesterol-free milk containing the fat substitute Replace will be in stores this fall. Golden Jersey Products' Replace is made from an oat-derived fat alternative called Oatrim that was developed by the U.S. Department of Agriculture's National Center for Agricultural Utilization Research. The milk will bear label claims that Oatrim "can reduce `bad' LDL cholesterol and increase `good' HDL cholesterol" and "help reduce the risk of coronary disease as part of a balanced diet." The milk will be marketed under several private-label brands, initially as flavored and extended shelf-life products...