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Alberto-Culver's Consort 2% minoxidil treatment for men to launch in August.

This article was originally published in The Tan Sheet

Executive Summary

ALBERTO-CULVER CONSORT MINOXIDIL 2% HAIR REGROWTH TREATMENT FOR MEN is scheduled to be available in mass market stores in August, the company said. Alberto-Culver is launching the product through a licensing agreement with Bausch & Lomb. The minoxidil treatment will be paired with Daily Cleansing Hair and Scalp Shampoo for Men. Television spots promoting the duo will begin in January.
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