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Axid AR commercials with "complete" prevention claim break July 7.

This article was originally published in The Tan Sheet

Executive Summary

AXID AR LAUNCH ADS WITH COMPARATIVE "COMPLETE" PREVENTION CLAIM began airing July 7. The 60-second television commercials were developed for Whitehall-Robins by New York-based Young & Rubicam. The commercials feature actress Marriette Hartley as a spokeswoman for the product. Axid AR was cleared by FDA for OTC marketing on May 9 ("The Tan Sheet" May 13, p. 1) and began shipping to the retail trade on June 24.

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