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In Brief: Your Life vitamins

This article was originally published in The Tan Sheet

Executive Summary

Your Life vitamins: Leiner launches $4 mil. radio ad campaign to run through March 1997 featuring Kansas City Royals baseball player George Brett and "flying legend" Chuck Yeager, both "loyal users" of the vitamin line. Designed by Leiner with Hollywood-based The Chuck Blone Company, the ads tout Your Life as an official licensee of the U.S. Olympic Committee. The campaign will air on network stations including ABC, CBS and Westwood One, as well as syndicated radio; frequency will be stepped up during the Olympics, the baseball playoffs and the World Series...
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