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Doan's back-pain relief comparative ad claims challenged by FTC.

This article was originally published in The Tan Sheet

Executive Summary

DOAN'S PILLS BACK PAIN RELIEF COMPARATIVE AD CLAIMS CHALLENGED BY FTC in a complaint against Ciba Self-Medication issued June 26. The Federal Trade Commission is seeking to impose an order requiring Ciba to "cease and desist" from representing, without "competent and reliable supporting evidence," that Doan's pills are "more effective than other over-the-counter analgesic drugs for relieving back pain or any other kind of pain."
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