Clairol VP-Sales Tim Meeker to head new Bristol-Myers Squibb consumer sales group.
This article was originally published in The Tan Sheet
Executive Summary
CLAIROL VP-SALES TIM MEEKER TO HEAD BRISTOL-MYERS SQUIBB CONSUMER SALES GROUP, effective immediately, the company announced June 20. Meeker, who will serve as senior VP-sales of the newly organized sales group, has been with Clairol in various consumer sales positions since 1969. Also appointed to executive management of the group are former Clairol Eastern Division Director Perry Sansone and Bristol-Myers Products VP-Field Sales Bill Bell. Sansone was named director-sales, planning and trade marketing services and Bell will serve as VP-field sales.
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CLAIROL VP-SALES TIM MEEKER TO HEAD BRISTOL-MYERS SQUIBB CONSUMER SALES GROUP, effective immediately, the company announced June 20. Meeker, who will serve as senior VP-sales of the newly organized sales group, has been with Clairol in various consumer sales positions since 1969. Also appointed to executive management of the group are former Clairol Eastern Division Director Perry Sansone and Bristol-Myers Products VP-Field Sales Bill Bell. Sansone was named director-sales, planning and trade marketing services and Bell will serve as VP-field sales. Sansone, who has been with BMS since 1982 in positions with both Bristol-Myers Products and Clairol, will be responsible for sales planning, systems and technology, and trade marketing. Bell's role will include heading the customer sales process. Bell has held several national sales positions in Bristol-Myers Products since 1977. Bristol-Myers Squibb's Consumer Sales Organization unifies the retail sales forces of the firm's three consumer divisions -- Clairol, Bristol Myers Products and Mead Nutritionals ("The Tan Sheet" June 24, In Brief). The company decided to consolidate the groups in an effort to build business and create a stronger strategic sales plan, BMS said. No layoffs occurred as a result of the unification. The combined sales forces will provide BMS customers with a "well-supported single point of contact" for the nine major product categories and fifty consumer brands that were originally handled by the separate divisions, BMS explained. Retail customers will now deal with a team that is knowledgeable in all of BMS' consumer product offerings as well as merchandising and marketing areas such as promotional analysis, field trade marketing and customer service. The move will offer a faster, more efficient and convenient system for retailers, the company said. In addition, the combined sales forces will be better equipped to integrate BMS brand strategies with customers' marketing and merchandising strategies for "more customer- and consumer-focused promotion support," the company said. The unification of BMS' consumer sales force is part of a company-wide "productivity initiative" that is estimated to save the company $1.1 bil. to $1.5 bil through 1998 ("The Tan Sheet" Dec. 18, 1995, p. 4). The initiatives were instituted to sharpen purchasing strategies, stimulate cross-divisional shares of services, boost manufacturing and asset utilization (including the shutdown of certain facilities) and improve cost structures, the company said. BMS announced the consumer sales consolidation effort in the spring of 1995. |