Nature Made kicks off $10 mil. consumer advertising television campaign.
This article was originally published in The Tan Sheet
Executive Summary
NATURE MADE VITAMINS $10 MIL. CONSUMER AD CAMPAIGN consists of a 30-second television commercial scheduled to run through early fall on the major networks during morning and evening news programs. Developed by Hal Riney and Partners advertising agency, the umbrella campaign also will air on cable channels TNT, USA, TBS, the Weather Channel and Lifetime. The ad began June 17.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning