Pepcid AC direct-mail brochure claims upheld by Judge Baer.
This article was originally published in The Tan Sheet
Executive Summary
PEPCID AC DIRECT MAIL BROCHURE CLAIMS UPHELD BY FEDERAL COURT Judge Harold Baer in a May 24 decision. Baer denied Tagamet HB maker SmithKline Beecham's request to the New York Southern District Court that J&J/Merck be enjoined from distributing a direct mail brochure containing the claims: "Now you can control heartburn before it starts" and "Pepcid AC can actually prevent heartburn."