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In Brief: Tums

This article was originally published in The Tan Sheet

Executive Summary

Tums: SmithKline Beecham announces partnership with the National Osteoporosis Foundation to "generate increased awareness of osteoporosis" and recommend Tums as a source of calcium. A "public awareness" campaign began May 12 with radio announcements around the country that focus on calcium deficiencies in women and mention Tums as a calcium source. "Informational" releases to newspapers and a television campaign will follow. SmithKline has made a $2.1 mil. donation to the foundation's educational and research programs...
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