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In Brief: Rogaine projected sales

This article was originally published in The Tan Sheet

Executive Summary

Rogaine projected sales: Upjohn predicts five-year OTC Rogaine sales will total $650 mil., as opposed to the $1 bil. in sales the company had predicted absent private-label competition. FDA's decision to deny Rogaine Waxman/Hatch exclusivity recently was upheld by a federal judge ("The Tan Sheet" May 6, p.1). As part of continuing promotional efforts, Upjohn is sponsoring a "Rogaine Hair Raising Play of the Week" on ESPN, beginning May 12 during Baseball Tonight. A Rogaine "Finish of the Week" car racing segment will air on The Nashville Network starting May 19...

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