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In Brief: Hydron Technologies

This article was originally published in The Tan Sheet

Executive Summary

Hydron Technologies: Firm's first OTC based on its Hydron topical drug delivery system -- Best Defense Menthol Ice topical analgesic -- is launching on the QVC cable home shopping network in June. The product combines "soothing" menthol (2.5%) with the "moisture-attracting benefits of Hydron hydrogels to relieve muscle soreness and arthritis pain," the firm says. The most recent Best Defense introduction -- Line Smoothing Complex -- sold over 23,000 units at $37.75 each, making over $800,000 in retail sales during its April 30 debut on QVC. Hydron says it has 20 new products in its pipeline...

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