Coppertone Oil Free launch to receive $30 mil. in ad/promotional support.
This article was originally published in The Tan Sheet
Executive Summary
COPPERTONE OIL FREE LINE ALLOCATED $30 MIL. IN AD/PROMOTIONAL SUPPORT with TV and radio advertising scheduled to break May 6 for the new line, according to Schering-Plough. Handled by Messner, Vetere, Berger, McNamee, & Schmeterer-EuroRSCG, the campaign features professional volleyball player and model Gabrielle Reece. The TV commercial for Coppertone Oil Free products will broadcast on MTV, VH1, TBS, E! and on NBC's Saturday morning lineup.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning