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SmithKline Nicorette education efforts include web site, Committed Quitters program.

This article was originally published in The Tan Sheet

Executive Summary

NICORETTE WEB SITE INCLUDES NICOTINE DEPENDENCY QUIZ, facts and frequently asked questions about the product, helpful hints on smoking cessation and an interactive calculator to illustrate the financial rewards of quitting smoking. The site was opened by SmithKline Beecham April 17 as part of the company's support for the launch of its over-the-counter nicotine replacement therapy gum.
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