In Brief: Zantac 75 launch
This article was originally published in The Tan Sheet
Executive Summary
Zantac 75 launch: Warner-Wellcome will begin retail launch of new switch product on April 23. A "teaser" ad for the H2 antagonist has been running on TV since April 15. launch. The ad campaign for the product is being handled by J. Walter Thompson. Zantac 75 was approved by FDA on Dec. 19 ("The Tan Sheet" Jan. 1, p. 3)...
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