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Lichtwer Pharma to modify Ginsai print ad superiority claims -- NAD.

This article was originally published in The Tan Sheet

Executive Summary

LICHTWER PHARMA WILL CLARIFY GINSAI "BETTER GINSENG" CLAIM so that future advertising "more clearly communicates the reasons why we believe `Ginsai' is a `better ginseng'" following a review by the National Advertising Division of the Council of Better Business Bureaus. NAD determined that superiority claims for Lichtwer Pharma's standardized ginseng extract are unsubstantiated, and recommended that they be modified to state the limit or basis of the claims.
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