Pink Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

In Brief: Extra Strength Tylenol ad claim review

This article was originally published in The Tan Sheet

Executive Summary

Extra Strength Tylenol ad claim review: The National Advertising Division of the Council of Better Business Bureaus has requested substantiation for J&J's TV commercial claiming that Extra Strength Tylenol "may be a better choice" than Advil for those with ulcers. The case was initiated by Advil maker American Home Products. J&J intends to submit supporting materials to the watchdog group by April 23. When initially approached by NAD, J&J had argued that the claim was upheld in a 1987 court case and, therefore, no longer fell within NAD's jurisdiction...
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

PS084987

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel