In Brief: Extra Strength Tylenol ad claim review
This article was originally published in The Tan Sheet
Extra Strength Tylenol ad claim review: The National Advertising Division of the Council of Better Business Bureaus has requested substantiation for J&J's TV commercial claiming that Extra Strength Tylenol "may be a better choice" than Advil for those with ulcers. The case was initiated by Advil maker American Home Products. J&J intends to submit supporting materials to the watchdog group by April 23. When initially approached by NAD, J&J had argued that the claim was upheld in a 1987 court case and, therefore, no longer fell within NAD's jurisdiction...
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