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Sandoz' national roll-out of ReSource adult nutritional drink is underway.

This article was originally published in The Tan Sheet

Executive Summary

SANDOZ RESOURCE ADULT NUTRITIONAL DRINK NATIONAL RETAIL ROLL-OUT to food, drug and mass merchandisers is in process with a national advertising campaign scheduled to break March 20. The line, which previously was available only through medical channels, began marketing through retail outlets on the West Coast in August. The roll-out is scheduled to be complete in April.
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