In Brief: PMS Escape
This article was originally published in The Tan Sheet
Executive Summary
PMS Escape: InterNutria to launch dietary supplement drink in drug stores nationwide in the fall. Currently, the product is being introduced in Boston. PMS Escape is a flavored powdered drink mix made from natural carbohydrates, vitamins and minerals that is said to increase seratonin levels for "nutritional management of the mood, appetite and memory disturbances" associated with PMS. It comes in a box of eight packets in two flavors -- lemon and raspberry lime -- and sells for under $10. InterNutria is a division of Lexington, Mass.-based Interneuron Pharmaceuticals...
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