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In Brief: McNeil Consumer Products

This article was originally published in The Tan Sheet

Executive Summary

McNeil Consumer Products: Firm supports three-year marketing exclusivity for SmithKline Beecham's recently approved Nicorette and Nicorette DS smoking cessation gum in comments filed with FDA on Feb. 9. The comments oppose a Nov. 2 citizen petition urging that Nicorette not be granted exclusivity, filed by McKenna & Cuneo on behalf of an unnamed client ("The Tan Sheet" Nov. 20, 1995, p. 2). McNeil says, "To deny exclusivity in such instances, and permit introduction of generic copies immediately upon approval of such OTC switch products, would have a chilling effect on innovation in the OTC industry and, thus, should not be permitted"...
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