Saatchi & Saatchi forms in-house unit for consumer health care advertising.
This article was originally published in The Tan Sheet
SAATCHI & SAATCHI ESTABLISHES HEALTHCARE CONNECTION as a "specialized in-house" unit "devoted exclusively to the consumer marketing of health care products and services," the advertising agency announced Feb. 26. The Healthcare Connection is a joint venture of Saatchi & Saatchi/New York and Compton Partners, also a Saatchi & Saatchi division.
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