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In Brief: Grey Advertising

This article was originally published in The Tan Sheet

Executive Summary

Grey Advertising: Former Warner Wellcome Consumer Healthcare President George Fotiades joins the New York City-based advertising firm as exec VP. He will handle advertising for Pharmacia & Upjohn's OTC Rogaine among his initial accounts. TV ads for the recently approved Rx-to-OTC switch hair regrowth treatment are slated to begin in early May ("The Tan Sheet" Feb. 19, p. 6). Fotiades also will oversee the advertising for American Home Products' Anacin and Preparation H as well as Ciba-Geigy's Maalox. Fotiades, who left Warner-Lambert in January citing "personal reasons" ("The Tan Sheet" Jan. 22, p. 7), replaces Herb Leiberman at Grey, who is retiring after 41 years with the agency...

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