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In Brief: P&G cost reduction efforts

This article was originally published in The Tan Sheet

Executive Summary

P&G cost reduction efforts: The firm is looking at ways to reduce the growth of marketing spending under its broader effort to decrease promotion and selling costs. P&G hopes to pass the savings along to consumers by lowering its product prices. The firm began testing the effect of discontinuing couponing in three New York cities on Feb. 1 ("The Tan Sheet" Jan. 22, In Brief)...
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