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In Brief: Pfizer

This article was originally published in The Tan Sheet

Executive Summary

Pfizer: FSI with a 55 [cents]-off coupon promoting a new Plax Anti-Plaque Pre-Brushing Dental Rinse flavor -- Mint Sensation -- appeared in Feb. 4 newspapers. The FSI states: "A cool new way to remove plaque that contains germs....Same powerful plaque loosening formula. New icy cool peppermint taste." TV advertising for the flavor began Jan. 29. Pfizer also is conducting sampling. Plax Mint Sensation began shipping Nov. 6...

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