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In Brief: Bristol-Myers Squibb

This article was originally published in The Tan Sheet

Executive Summary

Bristol-Myers Squibb: Firm is in ongoing discussions with its ad agencies "with an eye towards consolidating," BMS says. The firm's major agencies are J. Walter Thompson (which handles Excedrin PM), Gotham (Comtrex), Bozell (Excedrin) and Wells Rich Greene BDDP. The firm also employs DDB Needham in Australia, South Africa and Saudi Arabia and Grey in London...
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