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In Brief: Bayer

This article was originally published in The Tan Sheet

Executive Summary

Bayer: Begins Mycelex 7 promotion offering a free 10-minute Sprint phone card with purchase of any Mycelex 7 product. The company circulated 40 mil. mail-in certificates nationwide in Feb. 4 FSIs. The promotion continues through May 31; the phone card is good through the end of the year. The company ran the same campaign in the spring of 1995...





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