Action Labs to begin consumer ad campaign for new USA Nutritionals line in June.
This article was originally published in The Tan Sheet
Executive Summary
ACTION LABS TO EMBARK ON CONSUMER AD CAMPAIGN TO PROMOTE USA NUTRITIONALS, a new line of vitamin supplements sold in food, drug and mass market outlets including K-Mart and Walmart. Introduced at the end of 1995, USA Nutritionals is the eight year-old firm's first brand to be marketed in channels other than health food stores.
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