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OTC miconazole promotion by Florida PruCare decreased Rx cream use by 24% in first year.

This article was originally published in The Tan Sheet

Executive Summary

OTC MICONAZOLE PROMOTION BY FLORIDA PRUCARE LED TO 24% FEWER PRESCRIPTIONS for Terazol, Ortho's Rx terconazole cream for vaginal yeast infections, during the first year, Integrated Pharmacy Solutions Divisional Pharmacy Director William Mazanec reported at a Jan. 24-26 managed care conference in Orlando, Fla. Discussing the results of the fledgling OTC support program initiated by the managed care organization in mid-1993, Mazanec also noted that the decrease in Terazol prescriptions "has sustained itself" into the second year.
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