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In Brief: Chattem 1996 launches

This article was originally published in The Tan Sheet

Executive Summary

Chattem 1996 launches: pHisoderm skin care line will be extended with Antibacterial Hand Soap in May, supported by "heavy" ad/promo spending over at least 18 months and continued investment through 1997, Chattem says. At the same time, the line will add a pHisoderm unfragranced facial cleanser for sensitive skin. Chattem is planning to relaunch Flex-all with new packaging, a line extension and a new ad campaign this summer...





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