On-line chat rooms/bulletin boards touted as OTC marketing opportunity -- agency exec.
This article was originally published in The Tan Sheet
Executive Summary
ON-LINE CHAT ROOMS/BULLETIN BOARDS CAN BE OTC MARKETING OPPORTUNITIES, Allen Banks, exec VP of Saatchi & Saatchi Advertising, emphasized at the Nonprescription Drug Manufacturers Association's marketing seminar on Jan. 18 in New York City. Also participating in the presentation was Saatchi & Saatchi Senior VP and Director of Knowledge, Management and Consumer Insights Myra Stark.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning