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John O. Butler will discontinue Secure denture adhesive superiority claim.

This article was originally published in The Tan Sheet

Executive Summary

JOHN O. BUTLER CEASING SECURE DENTURE ADHESIVE SUPERIORITY CLAIM in response to a decision by the National Advertising Division of the Council of Better Business Bureaus released Dec. 19. The dental products manufacturer told NAD that the print ad in question, which claims that "Butler Secure outholds the leading brands," will finish running in January and "will not be used again." The ad was created in-house.
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