In Brief: Irwin Naturals
This article was originally published in The Tan Sheet
Irwin Naturals: Los Angeles-based marketer launches Linus Pauling Vitamins. Labeling for the "mid-priced" line bears a color photo of Pauling. The line includes: Multi-Vitamin & Minerals with Herbal Energizers & Green Super Foods; Oyster Shell Calcium with Magnesium, Zinc, D & "Ester-C," a version of vitamin C; Ester-C with Bioflavonoid Complex; and Timed Release 1000 mg Vitamin C with Bioflavonoid Complex. Four extensions are planned for March. The vitamins will be sold in drug chains, including American Drug Stores and Eckerd...
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