Proposed marketing campaign for OTC Rogaine includes TV ads, direct mail.
This article was originally published in The Tan Sheet
Executive Summary
PHARMACIA & UPJOHN PROPOSED MARKETING CAMPAIGN FOR OTC ROGAINE consists of consumer advertising and direct mail programs, a toll-free number and a consumer reply card. The campaign will provide information on proper consumer self-selection, efficacy expectations and use. The marketing campaign complements product labeling and the point-of-sale consumer brochure, according to the firm.
You may also be interested in...
Supplement GMP Warning Letters Make Modest Debut In 2010
Finalization of a settlement between the Federal Trade Commission and Rexall Sundown regarding unsupported cellulite treatment claims for the firm's Cellasene dietary supplement hinges upon approval of two related class action settlements pending in California and Florida, according to FTC
In Brief
Combe sells most of its OTC brands
People In Brief
Perrigo promotes in pricing, planning