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In Brief: Reheis Inc.

This article was originally published in The Tan Sheet

Executive Summary

Reheis Inc.: Introduces private-label antacid products as equivalents to J&J/Merck's Mylanta and Maalox at the Private Label Manufacturers Association trade show Nov. 12-15 in Chicago. The Berkeley Heights, N.J.-based company maintained that with the exception of Mylanta, the Reheis store brand antacids are the only antacids to be pasteurized to eliminate microbial contamination. Available in 12 oz. bottles, the single- and extra-strength versions are expected to be sold at average retail prices of $1.99 and $2.99. The company plans to begin shipping Feb. 1...
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