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Pharmaton introducing "memory-enhancing" Ginkoba with $14 mil. ad/promo budget.

This article was originally published in The Tan Sheet

Executive Summary

PHARMATON INTRODUCES GINKOBA "MEMORY-ENHANCING" HERBAL SUPPLEMENT in retail drug chains, supermarkets, discount stores and mass merchandisers, the Boehringer Ingelheim division announced Oct. 30. Structure/function claims in the product labeling say that ginkgo biloba extract "improves memory and concentration" and "enhances mental focus." Pharmaton Natural Health Products is a Swiss producer of natural products that was purchased by Boehringer in 1991.
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