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OTC H2 antagonist efficacy data better understood in text form than graphs, study shows.

This article was originally published in The Tan Sheet

Executive Summary

OTC H-2 ANTAGONIST LABEL EFFICACY DATA BETTER UNDERSTOOD IN TEXT FORM than in bar graph form in a recent study conducted by Indianapolis, Ind.-based Walker Clinical Evaluations. In a comparison of three test labels for a "heartburn acid reducer" product in antacid users, the testing group found "significant differences" in comprehension among the labels, "with the text label showing the highest levels of comprehension."

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