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Consumers find the word "indication" in OTC labeling confusing -- J&J/Merck hotline data.

This article was originally published in The Tan Sheet

Executive Summary

CONSUMERS FIND THE WORD "INDICATION" IN OTC LABELING CONFUSING and would prefer the term "use," J&J/Merck VP-Global Research and Development John Irvin noted at the Institute for International Research's Oct. 23-25 meeting on how to "Capture Your Share of the OTC Drug Market," held in Philadelphia. Irvin based his observations on questions received by J&J/Merck and subsidiary McNeil's toll-free consumer telephone hotline from January 1994 to June 1995.

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